<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Northline Research Blog</title><description>Independent research on how brands appear in AI answer engines, including ChatGPT, Perplexity, Gemini, and Google AI Overviews.</description><link>https://northlineresearch.org</link><item><title>How answer engines choose citations</title><link>https://northlineresearch.org/blog/citation-selection</link><guid isPermaLink="true">https://northlineresearch.org/blog/citation-selection</guid><description>What can be observed about source selection in AI answers, and what remains hidden inside unpublished ranking systems.</description><pubDate>Fri, 18 Sep 2026 00:00:00 GMT</pubDate><category>methods</category><category>citations</category><author>research@northlineresearch.org (Northline Research)</author></item><item><title>Measuring brand share of voice in AI answers</title><link>https://northlineresearch.org/blog/share-of-voice</link><guid isPermaLink="true">https://northlineresearch.org/blog/share-of-voice</guid><description>A measurement frame for mention, citation, and recommendation that does not pretend a single prompt is a market.</description><pubDate>Tue, 04 Aug 2026 00:00:00 GMT</pubDate><category>measurement</category><category>share of voice</category><author>research@northlineresearch.org (Northline Research)</author></item><item><title>Designing a prompt panel for visibility audits</title><link>https://northlineresearch.org/blog/prompt-panel-design</link><guid isPermaLink="true">https://northlineresearch.org/blog/prompt-panel-design</guid><description>How to build a reusable set of questions that can support an AI visibility study without collapsing into brand theater.</description><pubDate>Fri, 12 Jun 2026 00:00:00 GMT</pubDate><category>methods</category><category>prompts</category><author>research@northlineresearch.org (Northline Research)</author></item><item><title>How to read change in Google AI Overviews</title><link>https://northlineresearch.org/blog/ai-overviews</link><guid isPermaLink="true">https://northlineresearch.org/blog/ai-overviews</guid><description>A cautious guide to observing Google AI Overviews without treating every layout shift as a new ranking system.</description><pubDate>Thu, 26 Mar 2026 00:00:00 GMT</pubDate><category>platforms</category><category>google</category><author>research@northlineresearch.org (Northline Research)</author></item></channel></rss>